What It Takes to Build Here: Lessons from Northern Michigan Tech Founders
About this event
Zack Urlocker
Zack Urlocker is a software executive who has scaled four companies to billion dollar exits generating more than $15b in returns.
He is currently Executive in Residence at Index Ventures, a leading investment firm focused on AI. Previously, he was Chief Operating Officer at Crescendo AI, Duo Security and Zendesk.
He is a guest lecturer at University of Michigan Center for Entrepreneurship and an occasional investor, advisor and board member to software companies including DataStax, CockroachDB, Contentful, Gitlab, HackerOne, Hubspot, PagerDuty, Puppet Labs, Recharge, Sisense and others. He has written and lectured frequently on the subject of disruptive innovation. He is also an occasional marathon runner, cyclist and musician. He writes about how to scale software companies at https://buildtoscale.substack.com/
Chase Bonhag
Chase Bonhag is an entrepreneur raised in Traverse City, leaving to work in Venture Capital throughout the state of Illinois, and returning to start his company FirstIgnite.
After 7 years running FirstIgnite out of Traverse City, raising $2M in venture capital, growing to hundreds of customers and 25 employees, he led FirstIgnite in January, 2026 to a successful exit. Chase is the first entrepreneur in Traverse City to attend Y Combinator, the world's most prestigious startup accelerator, and the first to return significant financial returns to local investors. He continues to lead FirstIgnite as CEO and is raising his daughter alongside his wife Caitlin here in northern Michigan.
Pete Martin
Pete Martin is the Director of Portfolio Management at the MSU Research Foundation, where he supports and scales a portfolio of hundreds of high-growth companies across Michigan.
A former venture-backed founder and past leader at Michigan Founders Fund, he now focuses on connecting capital, talent, and customers to help startups thrive. Known as “Mr. Michigan,” he is a relentless advocate for the state’s founders and innovation economy.
Moderated by: Josh Hart
Josh Hart is a northern Michigan native, Olivet College alumnus, and founder of Riley’s Candles and The Riley Foundation.
He is a commercial insurance advisor with Ford Insurance Agency. Josh is an active angel investor and serves on advisory boards for several high-tech startups, supporting strategy, capital, and scale. He also sits on the advisory board for the University of Olivet’s Insurance and Risk Management program, helping develop the next generation of industry talent. As a board member of the Traverse City Economic Club, he helps convene conversations on innovation and economic development.
Continue the conversation after lunch at our networking event featuring Pete "Mr. Michigan" Martin!
Reservations required for the networking event. Visit the Event Calendar for a separate invite. Register early - limited seating.
Registration Info
Registration is required before Friday, April 10, 2026 at 12:00 PM and it opens Monday, March 16, 2026 at 8:00 AM
Payment In Full In Advance Only
Registration cancellations will be accepted until Friday, April 10, 2026 at 12:00 PM
Invalid Quantity